Books, an unconventional portrait of Elon Musk: "The Technoshaman" is out

A surprising journey into the mind and myth of the man behind companies like Tesla, SpaceX and X (formerly Twitter)

Visionary, provocateur, entrepreneur and trickster. Elon Musk is one of the most influential (and divisive) figures of our time. But who is he, really? In the essay "Musk: the Technoshaman" (120 pp.; €10.00) Progetto Razzia - the nom de plume behind which the cultural project conceived by Guido Taietti is hidden - offers a surprising journey into the mind and myth of the man at the head of companies such as Tesla, SpaceX and X (formerly Twitter), questioning both praise and criticism.

"This is neither a traditional biography nor a simple political analysis. The book explores Musk as a contemporary archetype, a shamanic figure capable of evoking collective dreams, manipulating the technological imagination and going beyond the classic categories of right and left - explains the publishing house - From his childhood in South Africa to the projects on Mars, from libertarian theories to relationships with Trump, from cryptocurrencies to his role in global cultural conflicts: each chapter deconstructs the character Musk to reveal what he represents for us. Is Musk a danger or an opportunity? A new prophet of spiritual capitalism or the latest incarnation of technological populism? Musk: the Technoshaman is a book for those who want to understand not only who Musk is, but why today we talk about him as if he were destiny. Visionary or charlatan? Technological messiah or digital court jester? Elon Musk is much more than an entrepreneur: he is a symbol. A living myth that shapes our way of seeing the world with rockets, algorithms and provocations. In this essay, between essential biography and cultural reflection, Musk is explored as a shamanic figure of modernity, capable of embodying the most unbridled capitalism and, at the same time, a techno-spiritual utopia".